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PARTNER MESSAGE
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Africa’s daily intelligence on business, policy and power—what changed, what it means and what to watch next.
OPENING SIGNAL
Washington moves to help Sahel Junta states as Russia stalls
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US Representatives Jimmy Panetta and Joe Wilson introduced the bipartisan Mali Security Partnership and Counterterrorism Act to re-engage the Sahel region amid expanding jihadist threats and growing Russian influence.
The proposed legislation mandates a comprehensive US State Department strategy to counter al-Qaeda affiliate JNIM in Mali, while assessing security implications for Niger and Burkina Faso. Key objectives include mapping JNIM's financial networks—such as Mali's gold industry, illicit trade, and a late 2025 $50 million ransom—and evaluating Russia's expanding military role to identify diplomatic gaps and strengthen US support for regional partners.
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BUSINESS · LOGISTICS & TECH
Uber exits Nigeria and Uganda in $10B pivot toward robotaxis
Ride-hailing giant Uber is completely ceasing operations in Nigeria and Uganda starting September 2, 2026, alongside cutting 3,300 global jobs (10% of its workforce). The strategic retrenchment allows Uber to redirect over $10 billion toward autonomous vehicles and robotaxi fleets in core markets.
POLICY · ENERGY & TRADE
Uganda unveils "Pearl Sweet" crude blend as commercial production nears
Uganda has officially named its upcoming crude oil export blend "Pearl Sweet," marking a key milestone ahead of commercial oil production set for late 2026. Output from the Tilenga and Kingfisher projects is expected to reach 230,000 barrels per day, positioning Uganda to surpass South Sudan as East Africa’s largest crude producer.
POWER · WEALTH & FINANCE
Tony Elumelu approaches billionaire status as transcorp equity rallies
Nigerian investor and Heirs Holdings chairman Tony Elumelu is on the verge of re-entering Africa's billionaire rankings, powered by strong stock rallies across United Bank for Africa (UBA), Transcorp Hotel, and Transcorp Power across West Africa's energy and banking sectors.
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PARTNER MESSAGE
2 minutes. Your URL. A customer profile worth using.
Most founders can describe their product. They can't describe their customer. Not in a way that actually changes how they sell.
HubSpot for Startups built a free tool to fix that. Paste in your URL, answer a few quick questions, and it generates a structured profile of your best-fit customer. Firmographics, buying triggers, the works.
Takes 2 minutes. No spreadsheet required.
AS OF APPROX. 12:00 WAT, SEP 3, 2026 · BUSINESS INSIDER AFRICA MARKETS
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CURRENCY & MACRO
North African currencies dominate continental value ranking
As September 2026 begins, North African currencies continue to dominate the continent's strongest exchange values against the U.S. dollar. The Tunisian dinar (~2.9 per USD), Libyan dinar (~6.4 per USD), and Moroccan dirham (~9.3 per USD) hold the top three positions, while the South African rand sits eighth at ~R16.18 per dollar. For multinational treasury teams operating across Africa, North Africa's tightly managed currency pegs offer lower exchange-rate volatility compared to sub-Saharan floating regimes.
THE AFRICA ANGLE: Corporate finance teams should balance cross-border capital allocation between floating sub-Saharan currencies and stable North African pegs.
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PARTNER MESSAGE
The CRM Behind Every Win
Attio is the agentic CRM that runs the work behind every win.
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EXECUTIVE TRIVIA HOW WELL DO YOU KNOW AFRICAN BUSINESS? One quick question on African business, economics, policy or corporate history. Choose an answer below and see immediately if you are right. |
Which crude oil export blend was officially unveiled by Uganda on September 2, 2026?
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