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PARTNER MESSAGE
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Africa’s daily intelligence on business, policy and power—what changed, what it means and what to watch next.
OPENING SIGNAL
Congo unveils first lithium discovery as U.S.-China cobalt competition escalates
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The Democratic Republic of Congo is launching a one-stop agency to centralize company registration, licensing, taxation, and compliance for major mining companies.
Developed under reforms linked to its U.S. minerals partnership, the agency will initially focus on joint-venture projects valued over $1 billion. As the world's largest cobalt producer and second-largest copper producer, Congo aims to eliminate bureaucratic delays and attract more Western capital. While Washington seeks to increase its involvement and reduce Chinese dominance in critical mineral supply chains, Kinshasa emphasizes its goal is to diversify foreign investors and export markets.
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BUSINESS · DOWNSTREAM ENERGY
South Africa Seeks Over $8 Billion to Revive Inactive Refineries
The Central Energy Fund (CEF) outlined plans to spend more than $8 billion to reactivate and expand two dormant state-owned refineries—Sapref in Durban and the Mossel Bay gas-to-liquids facility—aiming to rebuild domestic refining capacity and cut reliance on imported fuels.
POLICY · UPSTREAM OIL & GAS
Libya Draws Global Oil Majors Following 45 Million Barrel Discovery
National Oil Corporation executives convened international energy executives in Tripoli after confirming a new 45 million barrel onshore crude oil discovery in the Sirte Basin, paving the way for fresh E&P licensing rounds.
POWER · CRITICAL MINERALS
Indian Firm Targets 40 Million Tonnes of Zimbabwe Lithium in $100M Investment
An Indian mining and industrial group committed $100 million to acquire and develop lithium hard-rock deposits containing an estimated 40 million tonnes of ore in Zimbabwe, accelerating South Asia's search for battery mineral inputs.
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PARTNER MESSAGE
Can Robotics Make Regenerative Farming Scalable?
Greenfield Robotics is on a mission to give farmers alternatives to herbicide-dependent weed control. BOTONY is the beginning of a broader robotic farming system designed for a wider range of applications in the field.
The Reg A+ offering is now live for investors who want to be part of what comes next.
This Reg A+ offering is made available through StartEngine Primary, LLC, member FINRA/SIPC. Please read the Offering Circular and related disclosures before investing. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
AS OF APPROX. 08:00 WAT, SEP 24, 2026 · BUSINESS INSIDER AFRICA MARKETS
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GEOPOLITICS & GOVERNANCE
Turkey advocates reforming UN Security Council veto power at UNGA
Speaking at the United Nations General Assembly, Turkish leadership called for the complete abolition or restructuring of the permanent veto power held by the UN Security Council’s "P5" members (U.S., China, Russia, France, and UK), arguing the current structure fails to represent emerging nations across Africa, Latin America, and Asia. Ankara proposed expanding permanent Council representation to include major regional powers without unilateral veto mechanisms.
THE AFRICA ANGLE: African diplomatic delegations should align multilateral reform initiatives with middle-power allies like Turkey to build momentum for UN Security Council structural changes.
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PARTNER MESSAGE
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EXECUTIVE TRIVIA HOW WELL DO YOU KNOW AFRICAN BUSINESS? One quick question on African business, economics, policy or corporate history. Choose an answer below and see immediately if you are right. |
Which country's firm committed $100 million to target an estimated 40 million tonnes of lithium ore in Zimbabwe?
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