PARTNER MESSAGE
Holiday Creator Calendars Are Filling Up. Q4 Panic Is Optional.
Creators lock in their holiday content calendars 90 days out, before most ecommerce brands finalize their commission strategy and way before Black Friday and October deal events.
Get ahead of the seasonal rush with The 90-Day Holiday Sprint, a practical guide for brands that want creators driving holiday demand while competitors are still recruiting:
Structure commissions by lifetime value, not just first-order margin
Lead with the right products so creators promote with confidence
Recruit and onboard creators with a day-by-day plan for the first 30 days
Read performance early and pull program levers by Day 60
Brief creators with a holiday checklist before calendars fill up
Your 90-day countdown starts now.
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| Africa’s daily intelligence on business, policy and power—what changed, what it means and what to watch next. | ||
| OPENING SIGNAL | ||
| HIGHER OIL IS REDRAWING AFRICA’S ECONOMIC MAP |

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Oil prices climbed to three-week highs, with Brent reaching $94.06 per barrel and WTI rising to $87.67, gaining for a fifth consecutive session amid Middle East supply concerns.
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| READ THE FULL STORY → |
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ECONOMY · NIGERIA
Nigeria says Tinubu's reforms prevented an economic collapse
Nigeria's finance minister says the government's removal of the fuel subsidy and foreign exchange reforms helped stabilise public finances, increase foreign reserves and attract investment. The political challenge is becoming clearer: the government can point to improvements in public finances, while voters will judge the reforms by whether those gains have translated into better living conditions.
ECONOMY · SOUTH AFRICA
South Africa's inflation slowdown may already be under threat
South Africa's annual inflation rate slowed to 4.3% in July, helped by lower food inflation, smaller municipal tariff increases and falling fuel prices. But the country remains exposed to the oil rally now underway, meaning the July inflation relief could prove temporary if crude remains elevated.
BUSINESS · SOUTHERN AFRICA
A South African rail company is betting $210 million on Africa's mineral boom
Traxtion is investing about $210 million to expand its rail capacity as African countries open freight networks to more private participation. The company is positioning itself to benefit from growing mineral exports and rail reforms across several countries, including Angola, the DRC, Zambia, Mozambique and Zimbabwe.
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PARTNER MESSAGE
Real-World Ads, Simple to Run
With AdQuick, executing Out Of Home campaigns is as easy as running digital ads. Plan, deploy, and measure your real-world advertising effortlessly — so your team can scale campaigns and maximize impact without the headaches.
AUG 20, 2026 · MARKET FIGURES ARE INTRADAY SNAPSHOTS AND SHOULD BE REFRESHED BEFORE SEND.
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GLOBAL MARKETS
The U.S. is trying to calm its bond market
The U.S. Treasury has moved to increase its buybacks of longer-dated government debt after a sharp rise in yields pushed the 30-year Treasury rate to its highest level since 2007 earlier this week. The move helped bring yields down and pushed the dollar to a three-month low.
For Africa, the development matters because U.S. Treasury yields influence the cost of borrowing across global markets. When U.S. long-term yields rise sharply, investors can demand higher returns from emerging-market debt too.
THE AFRICA ANGLE: A calmer U.S. bond market could ease pressure on African borrowers, but only if the relief lasts.
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PARTNER MESSAGE
Learn How to Stay Visible in the AI Era
AI is changing how customers discover businesses. If your SEO strategy is built for yesterday's search, your visibility is already slipping. Learn how to optimize your content for today’s AI search results with BELAY’s latest report..
EXECUTIVE TRIVIA HOW WELL DO YOU KNOW AFRICAN BUSINESS? One quick question on African business, economics, policy or corporate history. Choose an answer below and see immediately if you are right. |
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