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PARTNER MESSAGE
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Africa’s daily intelligence on business, policy and power—what changed, what it means and what to watch next.
OPENING SIGNAL
Libya surpasses 43 million barrels of oil production as output soars
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Libya's crude oil production surpassed 43 million barrels in August 2026, marking a 1.55 million barrel increase from July and bringing state oil revenues to over $2 billion. The National Oil Corporation transferred these earnings to the Libyan Foreign Bank alongside 2 billion dinars in taxes and royalties.
Holding Africa's largest proven oil reserves at 48.4 billion barrels, Libya relies on hydrocarbons for over 90% of government revenue. Additionally, Austrian energy firm OMV discovered a new oil well in the Sirte Basin, containing an estimated 45 million barrels of recoverable resources.
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BUSINESS · DOWNSTREAM & INDUSTRIALIZATION
Dangote Expands World’s Largest Single-Train Refinery with 4,000 New Industrial Machines
Engineers at the 650,000 barrel-per-day Lekki complex integrated 4,000 specialized heavy industrial machines and processing units to expand petrochemical output, optimize daily refining yields, and scale direct fuel export lines across West and Central Africa.
POLICY · COMMODITIES & INVESTMENT
Saudi Billionaire Mohammed Al-Amoudi Selects Ethiopia for Major Hospitality Expansion
Midroc Investment Group finalized a multi-million-dollar capital commitment to build luxury hotel and commercial real estate assets in Addis Ababa, leveraging Ethiopia's position as Africa's diplomatic capital and regional aviation hub.
POWER · AUTOMOTIVE & TRADE
Nissan Launches $20,940 Indian-Built SUV in South Africa Following Assembly Exit
Automotive distributors introduced the newly imported compact SUV to local showrooms, shifting away from domestic assembly to cost-effective Indian manufacturing hubs while maintaining competitive price points across Southern African retail markets.
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PARTNER MESSAGE
Your AI budget tripled. See real usage patterns with Harmonic.
AI spend is now a major P&L line item—but most teams can't show what it's producing.
Harmonic Security maps AI activity to use cases and teams, revealing real productivity, shelfware, data risk, and adoption trends across approved and unapproved tools.
Give your board the data behind the return.
AS OF APPROX. 12:50 WAT, SEP 22, 2026 · BUSINESS INSIDER AFRICA MARKETS
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MINING & ENERGY TRANSITION
Namibia highlights critical lithium, uranium, and cobalt reserves to global investors
Mines and Energy ministry officials presented comprehensive geological survey data to global institutional investors in New York and London, detailing unallocated reserves of uranium, lithium, cobalt, and rare earth elements across the Erongo and Karas regions. The strategic pitch positions Windhoek as a stable processing hub for energy transition minerals, contrasting its clear legal frameworks against regulatory uncertainty in neighboring mining jurisdictions.
THE AFRICA ANGLE: Mining executives and energy investors should evaluate Namibian mineral concessions for joint-venture processing opportunities supported by favorable green-energy export policies.
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PARTNER MESSAGE
Most founders are one system away from turning LinkedIn into their best sales channel.
Engagement is easy to mistake for pipeline. On Sep 30, watch how a founder turns LinkedIn content into real outreach. Live. You'll walk away with a repeatable system: what to post, who to reach out to, and how to sequence it.
Eligible startups also get the LinkedIn-to-Leads Toolkit: ad credits, Apollo, Captions, and HubSpot's Prospecting Agent.
EXECUTIVE TRIVIA HOW WELL DO YOU KNOW AFRICAN BUSINESS? One quick question on African business, economics, policy or corporate history. Choose an answer below and see immediately if you are right. |
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