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PARTNER MESSAGE
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
Africa’s daily intelligence on business, policy and power—what changed, what it means and what to watch next.
OPENING SIGNAL
Dangote says refinery shares could rise nineteenfold after IPO
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Aliko Dangote stated that shares in Dangote Petroleum Refinery and Petrochemicals, offered at N525 ($0.38) each in Africa's biggest IPO, could eventually reach N10,000 ($7.33), though he provided no timetable.
The 4.1 billion share IPO seeks N2.15 trillion ($1.58 billion) ahead of listing on the Nigerian Exchange. At the offer price, the company carries a post-offer valuation of about $47.8 billion. A share price of N10,000 would value the business near $910 billion. The refinery recorded $13.91 billion in first-half 2026 revenue and plans a $14.3 billion expansion to double capacity by 2029.
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BUSINESS · COMMODITIES & REGULATION
Chad Suspends New Mining Exploration Licenses Nationwide
Mines Minister Fatima Haram Acyl issued a circular freezing all new prospecting authorizations as the government overhauls its national mining code to bring informal gold production—which generates 37% of national goods exports—under tighter state tax and regulatory control.
POLICY · TRADE & INFRASTRUCTURE
China Outpaces US with $8.2 Billion in Nigerian Shipments
National Bureau of Statistics trade data shows Chinese shipments to Nigeria reached N11.01 trillion during the first half of 2026, securing nearly 40% of all import billings across solar panels, telecommunications equipment, and agricultural machinery.
POWER · AEROSPACE & DEFENSE
Turkey Assists Somalia with 2027 Satellite Launch Program
Defense Ministry officials in Ankara finalized a technology partnership to help Mogadishu launch its first satellite, expanding Turkey’s $350 million space and missile testing presence near the Red Sea as regional defense competition intensifies.
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PARTNER MESSAGE
Some teams never seem to stop moving. They're on Attio, the agentic CRM.
It’s your always-on revenue engine: agents and workflows build pipeline, chase every buying signal, and move deals forward alongside your team.
Teams like Parallel, Turbopuffer, and Wordsmith build on Attio. Are you one of them?
AS OF APPROX. 08:00 WAT, SEP 14, 2026 · BUSINESS INSIDER AFRICA MARKETS
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TRADE & CURRENCY
BRICS powers convene in India to expand local currency trade
Global leaders from the 11-member BRICS coalition—including South Africa, Egypt, Ethiopia, Russia, China, and Saudi Arabia—gathered in New Delhi for the 18th BRICS Summit to finalize cross-border financial settlement platforms that bypass the US dollar. Discussions focused on deploying national currencies for bilateral trade, strengthening supply chain resilience, and insulating emerging markets from Western sanctions.
THE AFRICA ANGLE: Corporate finance teams operating across BRICS member states should integrate local currency trade settlement mechanisms to reduce foreign exchange conversion costs.
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PARTNER MESSAGE
You're Invited: Live Tax-Smart Investing Webinar
Your portfolio could be losing more to taxes than you might realize. On September 17, Range's CFPs and CPAs share the portfolio moves that can help you maximize your after-tax returns — join us live, and bring your questions for Q&A.
This webinar is for informational purposes only and does not constitute investment advice or a recommendation to buy, hold, or sell any security. Forward-looking statements involve risks and uncertainties. Past performance is not indicative of future results. Range defines "high earners" as households with income over $300k.
EXECUTIVE TRIVIA HOW WELL DO YOU KNOW AFRICAN BUSINESS? One quick question on African business, economics, policy or corporate history. Choose an answer below and see immediately if you are right. |
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